
You all know that I'm passionate about a natural and organic way of life. Indeed, Poet has been bathed, clothed and swaddled in beautiful baby-happy organic products since she was born. One of my favourite online stores is Nature's Child - a one-stop eco-friendly shopping experience. Creator and owner Jannine Barron has recently launched their new website and is offering the chance to win a grand price of organic baby products worth $1000. To enter, visit here.
I've got a little (big!) giveaway too. Jannine has been kind enough to offer one Che and Fidel reader a $200 organic showbag brimming with baby products from brands such as Boon, Purebaby, Bellamy's and Aden & Anais. For a chance to win visit Nature's Child and leave a comment below telling me what your favourite products is. I will announce the winner next Wednesday 21st September.
Update: The winner of the $200 giveaway is Ashley from Piper and Poppies. Congratulations!
Update: The winner of the $200 giveaway is Ashley from Piper and Poppies. Congratulations!
I interviewed Jannine about her company, her passion for eco-friendly products and her hopes for the future.
Jodi: Why did you create Nature's Child?
Jannine: When I had my first son 16 years ago, I was shocked by the amount of junky, plastic and disposable items that were on offer to parents. I had no interest in products being offered in baby shops and thought surely I was not the only mother that felt like this. I had to look far and wide around markets, garage sales and mail order to find healthy and beautiful products that were environmentally friendly and cost effective. Eventually, friends were asking where did I get that? So I realised there was a business opportunity. I had an open day at my house and made $2000 - then I knew I definitely had a business idea!
Jodi: What were your intentions when you opened the store?
Jannine: I simply wanted to make it easy for parents to get cloth nappies, organic, good, healthy baby products. It was such a niche idea that we clearly had to open our doors beyond the local community so our first store was on-line. We wanted to reach all parents looking for organic and natural products. We wanted to support parents choosing cloth baby products and make them easy to buy. Easy to buy with out all the research I had to do!
Jodi: What is your criteria when selecting products for the store?
Jannine: Organic, Handmade, natural ingredients, no chemical mixes. Biodegradable and disposable products, compost-ability. Less packaging. Recycled Packaging. Unique!
Jodi: How do you balance work and motherhood?
Jannine: My boys are teenagers now but they were 3 and 5yrs when I started Nature’s Child. I had a rule for myself that I would not work full time until the youngest was 5. I had a real thing about being there for them until they were 5 as I was always told 80% of what kids learn, they learn under 5. That stuck with me and I still believe it to be true. That rule was also for myself as much as them because its fun! They had daycare 2 days a week which was enough for both of us. I was not in a good financial position but I was happy with my boys. I love being a mum and still do. I have a great relationship with my teenagers who now work for me on weekends. They are really interested in how business works and always look out for me if I'm having a bad day. So they look after me now!
Jodi: What are five products that every new muma should have?
Jannine: Organic Bedding, Organic Teddy Bear, Amber Necklace, Nature’s Child Bottom Balm (world famous now it’s so good!) and Nature’s Child Deluxe Face Wipes.
Jodi: What are your dreams for Nature's Child?
Jodi: What are your dreams for Nature's Child?
Jannine: I would like Nature’s Child to be seen as a normal, mainstream place to shop. I still don’t understand why we have to be “special.” Being healthy and organic should be the mainstream. I look forward to Nature’s Child Stores opening in other states and continuing to offer awesome service, great value and flat rate shipping on-line to all Australian parents.

